Google Ads

Google Ads is an online advertising network that enables companies to advertise their goods and services online. Advertisers only have to pay when a user clicks on their ad thanks to the pay-per-click (PPC) approach. The advertisements may show up on YouTube, websites that are a part of Google's Display Network, and search results pages on Google.

A company that wishes to advertise creates a campaign by choosing keywords associated with their goods or services. People are likely to use these keywords when looking for information online. If you run a bakery, for instance, you may select keywords like "birthday cakes" or "fresh bread." Your advertisement may show up beside these terms when someone searches for them.

Search Ads

Online advertisements known as "search ads" can be found on Google and other search engine results pages. When you conduct a Google search, a list of relevant results is displayed. Listed from top to bottom in this list are search advertising that are marked as "Sponsored" or "Ad." Businesses who wish to advertise their goods or services to consumers who are looking for particular keywords produce these advertisements.

Display Ads

Online advertisements known as display ads appear visually on websites, applications, and social media networks. These advertisements, which may contain pictures, graphics, animations, or videos, are meant to grab viewers' attention and advertise a good, service, or company. These advertisements may appear as pop-ups, in the sidebar, or at the top of the page when you visit a website or app. The reason they are referred to as "display ads" is that they captivate viewers with images.

Video Ads

Online advertisements known as "video ads" employ short videos to advertise a company, service, or product. On websites like YouTube, social media, or streaming services, these advertisements may appear before or during videos. They may also show up as stand-alone advertisements that users can view while on the internet. With the use of both visual and aural cues, video advertisements are meant to be interesting and draw in viewers. They can range in duration from a few seconds to several minutes, and in order to leave an impression, they frequently narrate a tale or show a product in use.

Discovery Ads

Online advertisements known as "discovery ads" are made to assist users in discovering new goods, services, or content that they may find interesting. These advertisements show up on websites like YouTube, Google, and social media, where they mix in with the information users are already seeing. Discovery advertisements are displayed in response to user searches and interests, as opposed to standard ads that may be placed in a set location on a website. Ads for vacation packages or travel accessories, for instance, may appear to someone who frequently searches for travel advice.