Search Engine Optimization (SEO) is an essential strategy for enhancing a website's appearance on search engines such as Google. When individuals seek information on the internet, they usually view the initial few results displayed on the search engine results page (SERP). The goal of SEO is to boost the likelihood that a website will rank close to the top of this list. This matters because users typically select the first links they encounter, meaning greater visibility can result in more traffic to a website.

Types of search engine optimiation (Seo)

On-page SEO involves enhancing specific web pages to boost their visibility in search results and draw in more pertinent visitors. In contrast to off-page SEO, which deals with tactics beyond your website like acquiring backlinks, on-page SEO is centered on the content within the site.

Off-page SEO involves the methods and approaches applied beyond your website to enhance its appearance in search engine results and boost its visibility. In contrast, on-page SEO concentrates on refining aspects of your website, whereas off-page SEO is dedicated to establishing your website's.

The practice of improving a website's technical elements to make it easier for search engines to crawl, index, and comprehend it is known as technical SEO. As opposed to content-focused SEO, which focusses on text and keyword optimisation components that affect a website's .