SEO Fundamentals: How SEO Works
Search Engine Optimization (SEO) which is, in simple terms means increasing the visibility of a website on search engine like Google. Because of this, if you can optimize your site in a number of ways you will drive more traffic to it and thus see higher visibility. The core objective of SEO is to have your website show up at the top of search engine results pages (SERPs) when someone searches its exact keywords.
SEO is a mix of on-page and off- page strategies. Onpage SEO consists of everything you can control yourself on your own website such as content quality and usage, internal linking etc. Meanwhile, off-page SEO is more about your authority online (measure with backlinks from other sites and social media signals) while responding to reviews also comes into play.
The Significance of Keywords in SEO (Search Engine Optimization)
Keywords are the text strings which users enter in search box to find result. They are a basic building block of SEO since they allow search engines intuitively to grasp your website's content and match it with relevant queries. Here comes where keyword research and using the right keywords in your content is part of SEO to help you appear higher on search results.
Organic, strategic keyword placement is key. Keyword stuffing where you go overboard on your pages can get you penalized by search engines. Instead, concentrate on writing high-quality content that is informative and naturally fits in with your chosen keywords.
How Search Engines Rank Your Site
Search engines ranking websites is based on algorithms, and they are using several factors for each search. It takes relevance, authority and first of all user experience into account on multiple fronts. Relevance means how well your content fits the search query, and authority is about credibility & trust metrics of your site. Things such as page load time, mobile responsiveness and user navigability make up experience.
If you want to rank better then make user-centric content, backlinks from reliable sources and get a more positive experience on your website. This will keep your rankings fresh and up to date as well as being proactive when adjusting the site where necessary in response to algorithm changes.